Ròya Asset Management

  • The property is managed by a reputable international hotel operator that was first introduced to the region by Ròya.
  • Ròya was involved throughout the hotel’s development from concept to completion
  • Ròya was appointed for HMO services from the first day of operation for the 301 room hotel and 126 serviced apartments.
  • Ròya’s greatest value was to support localization of the hotel brand to attract a wider and more diverse audience.
  • Within the first quarter after opening, Ròya identified that the food and beverage operation required immediate focus.
  • Despite a quality offering, the food and beverage department was not performing to its capacity in terms of consumer covers and consequently overall revenue.
  • Ròya’s methodology was to assess the strengths and challenges of the food and beverage operation from a hotel and market perspective and to determine a strategy that would maximize revenue generation.
  • This was achieved by adjusting the style of cuisine and service offering without impacting the restaurants’ concepts.
  • By revising the food and beverage strategy, the hotel saw over 10% increase in consumer covers.
  • This resulted in an estimated 30-32% additional yearly revenue for the hotel.