Hospitality Advisory

More Knowledge, More Returns


The Core

Hotel, resort, restaurant, leisure, tourism development and operations are at the core of our services.

The Knowledge

We are not reactive: We stay ahead of market trends and generate excellent returns for a growing list of international and MENA based investors.

The Scope

From property location to space planning, from staffing to marketing, we have the strategic know-how, industry knowledge and the resources to deliver the right product to the right market.

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Hotel Operator Selection

Pioneers in bringing internationally renowned hotel brands into the Middle East region, to date Ròya has introduced more than 15 international hotel brands and signed over 120 hotel management agreements on behalf of our clients.
Hotel operator selection is a key factor in the overall success of an investment both in terms of selecting the right partner and putting in place the right terms and conditions. Agreements have to be balanced to permit operators to perform whilst allowing owners to oversee their investments.

How We Do What We Do

We negotiate and deliver the best commercial terms with the right partners to ensure the best results for our clients. Our keen understanding of branding, management structure and the small print of commercial terms allows us to deliver the ideal operator on the best possible terms every time whether for a new agreement or the re-negotiation of an existing contract.

Our Top Line Process

Ròya employs a system-oriented process pre-qualifying the optimum brands for the project in order to find the most suitable operator from our wealth of industry relationships. When identifying brands, many factors will be considered, amongst them the strength of the brand and its performance, positioning, regional experience, reservation system and fee structure.
We maximize value from the initiation of the project ensuring that the owner’s vision is appropriately aligned with the objectives of the operator. The first steps are critical and require professional due diligence:-

  • Short list appropriate operators for the property
  • Request proposals from selected operators
  • Evaluate interested operators on key attributes

Post Operator Selection-Negotiating The Final Details

After the primary operator selection has been made, together with the clients' appointed legal council, we start the process by negotiating the best possible terms and conditions on behalf of the client for the key legal agreements:

  • Memorandum of Understanding
  • Technical Services Agreement
  • Hotel Management Agreement
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Public Sector Consultancy

Government institutions turn to Ròya for our expertise on a wide range of hospitality requirements. Whether developing a broad scale hospitality and tourism strategy or assisting in the master plan development of major facilities for public leisure, we have proven capability in this demanding area. With our governmental services team, we have undertaken major new development of iconic destinations, tourism complexes, public retail areas in infrastructure hubs, educational complexes and mixed use residential retail facilities. No matter how large or small, complex or straightforward the project-Ròya delivers a solution that meets the needs of the government developer.

Hospitality and Tourism Development Strategy

  • Concept development and master design review
  • Impact and retail usage studies
  • F&B strategy including recommendations on offering mix
  • Development of standard operating procedures (SOP’s)

Hotel Services

  • Hotel classification services
  • Licensing services
  • Inspection services
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Food and Beverage | Restaurant Advisory

Food and beverage, restaurants – whether casual or fine dining- this category of leisure is a central part of global social life.Out of home entertainment and dining is a large part of every family budget and planning for which restaurant will be successful is a key factor. Ròya's food and beverage services are designed to create trend-setting products that deliver optimum returns for operators and owners alike.

Key Services At A Glance

Concept development and implementation

  • Overseeing market research and initial concept development
  • Location appraisals, review of feasibility studies and advice on market trends
  • Space identification
  • Oversee development of business plan
  • Assistance, advice and monitoring of interior design
  • Branding assistance

Development of operations manuals and SOP’s assistance

  • Restaurant management and operational assessments
  • Identify relevant health, hygiene and safety regulations to support clients with authority conformity
  • Support in development of menu and beverage selection
  • Advice on manpower requirements, recommendations on salary levels, bonus schemes, service charge
  • Oversight of training programme development and facilitation
  • Management advice on the procurement process
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Operational Evaluation Services

Clients often call on us for our highly qualified evaluation and analysis of their business. Whether assessing a single aspect such as the review of a sales and marketing team or an entire operation, Ròya has the experience to fully evaluate the situation and report the findings. Every report delivers detailed recommendations for adjustments to improve profitability and continued performance success.

Key Services At A Glance

Operational Evaluations

  • Revenue and expense benchmarking
  • Competitive positioning
  • Pricing strategies
  • Operating costs and financial results
  • Reservation efficiencies

Management and staffing reviews

  • Internal control assessments
  • Marketing plans
  • Digital and social media marketing plans
  • Guest satisfaction protocols
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Localisation Services

Local knowledge is an essential component of any project. There are many variables and it is easy to make assumptions that could potentially compromise even the best laid plans. At Ròya we make sure we know everything about the local picture before we even plan a project. We avoid uncomfortable surprises and tailor the offering to the market as accurately as possible. We are experts at taking a global concept and adapting it to local trends and markets.

Key Services At A Glance

Key Review Areas

  • Architectural elements reflecting the location
  • Interior design and art elements related to the local identity
  • Food and beverage offerings sourced from local community traditions
  • Calendarization of national holidays as key event planning
  • Local language marketing and communications materials

Staffing and Human Resources

  • Local recruitment protocols
  • Usage of local welcoming or hospitality traditions
  • Adaptation of local costumes for staff
  • Application and usage of local materials and handicrafts in the facility