Hotel Operator Selection

At Ròya we are the pioneers in bringing internationally renowned hotel brands into the Middle East region. To date we have introduced more than 10 international hotel brands and signed over 50 operator contracts on behalf of our clients.

Hotel operator selection is a key factor in the overall success of an investment both in terms of selecting the right partner and putting in place the right terms and conditions. Agreements have to be balanced to permit operators to perform whilst allowing owners to oversee their investments.

We negotiate and deliver the best commercial terms with the right partners to ensure the best results for our clients. Our keen understanding of branding, management structure and the small print of commercial terms allows us to deliver the ideal operator on the best possible terms every time whether it is for a new agreement or the re-negotiation of an existing contract.

Ròya employs a system-oriented process pre-qualifying the optimum brands for the project in order to find the most suitable operator from our wealth of industry relationships. When identifying brands many factors will be considered, amongst them the strength of the brand and its performance, positioning, regional experience, reservation system and fee structure.

Our top line process

Together with the client's appointed legal council, at the outset, we commence with negotiating the best possible terms and conditions on behalf of the client for the Memorandum of Understanding, Technical Services Agreement and the Hotel Management Agreement. We maximize value from the initiation of the project ensuring that the owner's vision is appropriately aligned with the objectives of the operator.

• Short list appropriate operators for the property
• Request proposals from selected operators
• Evaluate interested operators on key attributes
• Review and negotiate process with client's legal council to obtain best possible terms and conditions for:
  • The Memorandum of Understanding
  • Management Agreement
  • Technical Services Agreement